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Stickers can be a great way to help promote your business and gain positive attention. And handing out stickers is easier than you think. There are numerous methods that you can use to distribute your sticker, and here is some advice on ways to do it.
The reason that stickers work so well is that many people do not consider them to be advertisements like they would a business card or a sales flyer. They see them as fun and artistic and something worth picking up. However, whenever a customer sticks the sticker somewhere, your business gets advertised.
Start at the Front
Your storefront is the best place for you to begin distributing stickers. You can stick stickers nearly anywhere - on counters, doors, windows and other places where your clients will see them. Your company vehicle is another place that you can consider using stickers as advertising. Over time, people who come to your store and use your products will start to associate your logo with the products they are buying.
Give it to Your Customers
The next step is to get the sticker into the hands of the customer. Have your employees place a sticker in the customer's bags while they are checking out. If you provide services instead of products, you can ask customers to sign up for your mailing list in exchange for one of your stickers. Or if you already have their address, attach your stickers to their invoice or their receipt. If most of your business is done online, ship stickers out with their order.
Power up the Mailing List
Mailing lists are a great way to stay in contact with your customers. However, all too often, businesses do not take advantage of the mailing list. If you do not keep in constant contact with your customers, then there is a chance that they will be wooed away by your competitors. Sales and special promotions are always a great time to contact your customers. But if you do not have a special event in the works, sending out the stickers as a thank you for being a loyal customer could be just the push your client needs to call you again.
Works Well with Others
If your business neighbors want to spread the word about their businesses as well, stickers can be a great way to cross promote. You can advertise on each other's stickers, or exchange stickers to pass out to your own clients. This is great if you are trying to target the same types of customers and are not competing for the same business.
Take it to the Streets
Are you really desperate to get your name out on the market? You can take stickers to the streets. Have a few of your employees walk around and hand out stickers to everyone they see. If there is an outdoor event like a fair, carnival, or concert, then these are great venues to pass out stickers. Don't be stingy - the more people that you can hand your stickers out to, the better the exposure your company receives.
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