Are you looking this product? Now you can get product in ePub Format,just following step by step until finish you will be guided downloading this book for free, Enjoy it.
Particularly because of the recent economic downturn, many companies and organisations are looking for opportunities to reduce their marketing spend while increasing their reach. PR offers arguably the best way to reduce your marketing spend while increasing ROI.
People often become confused with the differences between PR and advertising, and they are often considering the same thing. While they do set out to do similar things, they are very different activities with different objectives and purposes. They are both an opportunity for a company to communicate with outside world; to businesses, governments and other types of insitutions and organisations.
The key difference is that advertising requires and advertising spend, while PR is a process of encouraging media to pick up on your message. With paid advertising, you can exercise complete control over the message, but the viewer is well aware that the message is being paid for. An advertiser can be relatively sure about where the message will be distributed to, while PR can sometimes take on a life of its own.
PR is based on non-paid editorial placements, so it's simply a case of providing editors and journalists with selected information which you hope they might see fit to republish. In a lot of ways, it's about making a journalist's life easier by making the type of information which interests them readily available. All this is to glean that third-party endorsement by a media channel, whether it is newspaper, tv program or radio station. A recommendation from a highly-regarded national newspaper is arguably worth more than any amount of paid advertisements. The reputation of the media reporting it reflects well on the subject.
Effective PR campaigns can help you reach your target audience and spread awareness of the brand, product or service you are trying to promote. It can help a company become more credible, create demand and increase sales. Online PR can help to boost online presence, drive traffic to a website and boost search engine rankings.
Marketing is a practise which is increasingly feeling squeezed by the economy, and more and more activities are being closely monitored for their effectiveness. For the best results a combination of PR, advertising and sales promotions, but arguably PR presents the best opportunity for a cost-effective way of promoting a brand, company, product or service.
Often the best way to ensure that PR is as effective as possible is to hire a PR professional who is knowledgeable and experienced in a particular area. They should know better than anyone else what the key media channels and titles to be targeted are, have contacts with industry journalists and have a good understanding of the industry.
0 comments:
Post a Comment