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Bumper stickers date back to the 1930s and are a proven advertising medium. Fortunately, bumper stickers are cost effective and offer a lot of bang for your buck in terms of your advertising budget. You can reach potential customers through original bumper stickers that convey the spirit of your small business.
If you own a computer repair business, for example, you could build your brand by allowing your bumper stickers to concisely speak for you. Whether you're parked at the local grocery store or the local library, your bumper sticker can speak volumes. The more innovative your artwork and message are, the better. Your sticker printing company should be able to assist you with creating a logo if you haven't already. "We're mobile and local!" and a fun computer illustration succinctly deliver your message.
The best way to communicate on bumper stickers is either through wit and humor or through an emotional appeal. If you can trigger a personal connection with your audience through your message, you are more likely to establish and retain them as customers. If you don't create a personal relationship with your clients, your competition around the corner certainly will.
Quality counts when creating your bumper stickers, so don't skimp here. Professional stickers are reasonably priced, so there's no excuse to try to make your own. If your bumper stickers appear to be unprofessional, your customers will assume that you are also unprofessional.
Bumper stickers are a way to tell your potential clients how you differ from similar companies in town. Is your computer repair business mobile and open during unusual hours? Do you offer the fastest service? This is your forte and you should play it up. Ideally, either the artwork or the slogan on your bumper stickers will convey your unique niche.
You must market your business 24 hours a day to be successful. Even if you are the best computer repair company in town, how will anyone know if you don't promote yourself? The more you advertise, the more your business will grow. Celebrate what makes your business special, and convey your niche on bumper stickers, magnets, and other promotional items.
If you can establish yourself as a local expert, you will see your business blossom. You have to "be" everywhere. You must repeat your message over and over again before your audience will notice. Your logo has to be not only on your bumper stickers, but also on your company letterhead and website. Through repetition, you will break through the advertising noise and be heard.
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