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Tradeshow display design is all about catching the eye of your visitors and making them want to know more about you. These three new ideas have been leveraged by companies and individuals to do just that, and they've seen great results.
#1: The Pop-Up Tradeshow Display
Pop-ups are a new development, although they're fairly low tech. A pop-up exhibit basically sets itself up, apart from a few places where a human touch is needed for ties or snaps. This style works because it has all the design printed on cloth and stretched tight across a metal frame. This construction makes it easy to put together, yet provides durability once it has been assembled. Pop-ups are quite small after they are folded down, and even the most frequent travelers seem to be pleased with their weight and maneuverability.
As for price, a pop-up tradeshow booth will typically fall in the middle range of pricing. There are certainly more expensive displays, both in absolute terms and relative to filling the same space as a pop-up. Most companies find this option to be a good deal.
#2: The Tradeshow Booth In A Bag
Another new innovation is the idea of a booth carried inside a briefcase. When the briefcase is opened, it actually becomes the support for the exhibit hidden inside. This type of display is notable because it has a wow factor with clients, provided they see it being set up. The briefcase displays give you the ability to present your product or service anywhere, regardless of whether or not you're planning a presentation. Simply carry the briefcase with you, and if you find yourself ready to make a sales pitch in a convenient location, pull out your briefcase and set up.
The briefcase style is a bit more expensive because of the materials required to make it rigid and mimic a briefcase. However, the actual tradeshow exhibit itself is generally of only moderate cost. The whole unit might cost slightly more than the pop-up, but it has advantages that many find compensate for the increase in price.
#3: The Instant Tradeshow Exhibit ROI And Lead Tracker
This new innovation is composed of a different kind of infrastructure. While the exhibits have become more technologically advanced, technology has become more useful for the exhibits. There are now many software options for tracking visitors more effectively during and after the convention. These systems can be complex to learn, but once learned are generally easy to use. Make sure to train your staff before the convention so there are no hang-ups or difficulties on the day of.
The cost for this type of system varies widely. There are some companies that have developed their own systems, and some that have tried to replicate the original company's idea. In order to determine what will be most useful for your clients, experts usually recommend trying each system yourself and having your sales associates try it as well. A good program should track each individual visitor and let the staff report impressions of them, preferably with each staff member reporting from a wireless device. The level of monitoring assistance necessary and cost will vary depending on your needs.
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