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It is crunch time and marketers have to do more with less. They have to optimize the resources available to them to reinforce the brand recall among customers and the general public using creative and innovative marketing techniques. Traditional advertising may not do the job as effectively and the cost is certainly something that companies cannot afford in these times. The fact however, is that publicity expenditure cannot be curtailed or cut off, a company needs to stay in the limelight for its products to keep selling and the responsibility of ensuring this happens, is with the marketing team who have to think out of the box and do what it takes to promote brand recall.
The distribution of promotional gifts is a great way to ensure that the brand remains active in the mind of the customer and there are quite a few good options to choose from. These have to be carefully chosen keeping in view the customer's preferences, as what is good for one may not necessarily be liked by the other. In a situation when every dollar counts, spending them wisely and pleasing the customer within the available stretched resources is the way to go. Of course, this may not fully apply to common promotional gifts, but all the same it is always better to get the customer pulse on individual preferences, as it is only going to convey a positive impression about your company. The best person to know this would be the account in charge or the sales person who should know his customer much better and would be in a position to advise the marketing team about the right mix of products to be sourced.
The next step is to purchase an assortment of the various items shortlisted and then strike a good bargain with the suppliers to procure them at the best possible price. Certain low cost gifts can be bought in bulk and kept for the future since the cost per unit may not be very high and when you buy them in bulk, you get the benefit of bulk discount, driving your unit cost lower. These can be kept as inventory to be handed over to either employees or trade associates at the appropriate time. It may be worthwhile to look at other options in the recycled and eco promotional category as being a relatively new concept, distributors are keen to offer good value products at decent bargains. You therefore have the satisfaction of having done your bit towards environment protection as well as getting something at costs within your budget. Moreover, you may also meet the feel good factor of some of your customers who would appreciate your initiative and thank you for including them as recipients of these items.
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